Zach Beauvais

The BBC reported a few days ago that:

Web users are getting more ruthless and selfish when they go online, reveals research.

The idea is that people are using the web to get things done, and don’t seem to notice that service providers want them to stick around. They even get tetchy with intrusions or ‘widgets’.

I agree, to a certain extent, with this statement—that people are impatient with adverts on sites. However, I’m not sure if I feel this article is that well informed. Yes, it is backed by Jakob Nielsen (so-called “Usability Guru”); which means it’s founded on stable research etc…

But, what’s a widget if not a short-cut to a result? An Amazon widget on a site is basically a way to buy a product without the need even to visit Amazon.co.uk. I don’t think it’s helpful to lump all widgets together on this one. Most widgets are functional—In fact, I’d go so far as to say that a non-functional widget is just a banner-ad.

It IS annoying when your browsing is interrupted with a flash game or advert placing itself over your text or form. It doesn’t help me make a decision, and actually puts me off that particular site. The Times Online had a long-running Land Rover ad which drove over the page, stopping me from reading. Since when is a Land Rover Discovery 3 an impulse buy?

What this article fails to notice is that users are doing exactly what they’re supposed to do: use. The internet is usable now.