Zach Beauvais

Sony Ericsson’s new Xperia… what is it?

Written by Zach Beauvais

Mar 7, 2008

I just watched the most unhelpful but beautifully-shot promotional video for the new Sony Ericsson XPERIA. I assume it’s a mobile phone from the five-second glimpse you get of it. The rest of the video is a bit of a mystery. It’s very enjoyable to watch, so I’d recommend it. It’s got lots of paper aeroplanes flying around NYC, with a Mystery Tour song going round.

In seriousness, I read a review on Last 100 about it, but they were baffled by the marketing speak too…

The EXPERIA X1, available in the second half of 2008, is a “premium experience of energized communication”, whatever that means.

It looks fun, and I can’t wait to see what it will do; but I can’t say I don’t feel a bit sad that it’s Windows Mobile. The limited experience I’ve had with WinMobiles has been poor, really. I don’t really want my mobile phone to pause and hang like my PC does… However, I love Sony’s hardware, and this looks rather fun…

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